Interaction Theory Blog Post #6

I love tumblr. I love posting videos, posting images, writing posts, reblogging friend's posts, reblogging stranger's posts. It is really fun. I in fact just posted a song that has been stuck in my head for days so it can get stuck in other people's heads. I converted to tumblr from blogger this past September and I am so much happier with my blogging experience. But I understand that tumblr is not perfect and if I step back from my fanatic approval of this particular platform, I can more clearly see it's strengths and weaknesses.

One great advantage of tumblr is the dashboard element. It is similar to the facebook feed, but it's all of the posts of the people that you are following so it's curated to display only the posts of other tumblrs that you are interested in. It is very easy to follow people and have them follow you which creates an instant community in which you can be heard. The dashboard also makes it very easy to reblog interesting posts. One can also click on a heart graphic to "like" a post if you don't want to reblog or comment. Tumblr has become so popular that around the holidays, it kept notoriously crashing much to the chagrin of all tumblr fanatics, as tumblr attempted to create more space for all of its new members. If you have a tumblr, it connotates that you are "hip" and using the latest blogging platform, which sounds really funny, but I've actually heard people say this.

On the other hand, however, tumblr could also be perceived as confusing and its usability is not always inherently obvious. I could see it not appealing to an older generation. It's doesn't garner the same mass appeal that a site like Facebook does and it you are not the kind of person who has a twitter, a tumblr, and a website, it really might not be the platform that you are looking for. Tumblr also lends itself to being image-oriented because of the easy reblogging element  and the dashboard feed which is similar to a twitter feed in many respects. If you are a writer or your blog posts tend to be more wordy, Wordpress or Blogger are probably more appropriate platforms. Tumblr definitely appeals to a tech-savvy crowd who are hyper aware of their online presence.

Interaction Theory Blog Post #5

One of my favorite TV shows is a British comedy called The Mighty Boosh. This show is about two zookeepers, Vince and Howard. In later seasons, Vince and Howard abandon their jobs at the zoo and move to a hip neighborhood in London to pursue a musical career. However, all of the first season is about the zoo. In one of my favorite episodes, Vince and Howard are attempting to thwart Dixon Bainbridge, an explorer whom they despise. The explorer once set out to find the Egg of Mantumbi in the Arctic Tundra and Vince and Howard believe that if they can find the Egg, they can thwart Baindbridge's attempts at being a successful explorer.

Generally the narrative arc of each episode of the Mighty Boosh involves Howard and Vince getting into a scrape. One or several musical performances are inevitable and sometimes the musical performance articulates the solution. In the case of this particular episode, Howard, who is the more straight laced, nerdy, self-deprecating half of the duo is warning Vince, the flamboyant, attractive scenester about the dangers of the Arctic. Howard does this by performing an “Artic Rap”, which I’ve included in this post.

Vince and Howard become separated in the Arctic at one point, but they find each other again in the cave where the Egg is located. Unfortunately, Bainbridge has also found the cave and Howard and Vince find themselves in the inevitable scrape. However, a change of events always occurs to diffuse the situation and Howard and Vince live to see another day and inevitably, get into another scrape. 

The Mighty Boosh is ridiculous. The story lines are always fantastical and filled with strange and quirky characters.  For example, in one episode Vince and Howard seek out advice from a man whose head is made of cheese. In another episode, “Mod Foxes”, foxes dressed like Mod Hipsters, help Vince and Howard out of a forest they have gotten lost in. The solutions are always silly and the story lines generally revolve around the musical performances. But the show is incredibly enjoyable, sometimes a bit dark, but I think people are willing to follow Vince and Howard on their journeys because they are so ridiculous and strange. The viewer wants to know what crazy scrape Vince and Howard are getting into or what strange character they’ll meet next. The Vince and Howard duo is endearing and their chemistry draws people into watching more. Television is a tool for escapism and escaping into Vince and Howard’s strange world is really fun.

Interaction Theory Blog Post #4

This past week, John Galliano, head designer for the brand Christian Dior, was fired for making anti-Semitic remarks in public in France, where it is a crime to incite racial hatred. Dior is part of the powerhouse corporation LVMH (Moet Hennessy * Louis Vuitton). Galliano is responsible for reinventing the Dior brand and turning it into one of the most recognizable and successful contemporary fashion houses. Despite Galliano's success, his recent behavior, which many believe to be the result of alcoholism in addition to the general pressures and mindsets of the fashion world, forced LVMH to fire him swiftly. Natalie Portman, who is now the face of the popular perfume, Miss Dior Cherie, and who is also Jewish, publicly stated that she was disgusted by Galliano's comments and did not want to be associated with the designer.

Putting my own personal feelings aside as a Jewish woman with relatives who survived the Holocaust, I think this is an interesting example of how a brand reacts to a situation that they couldn't plan for and the system that is put in motion to handle it. Being a worldwide and very public brand, LVMH was extremely aware of the damage that could be caused to the Dior brand, and the LVMH group as well, if Galliano wasn't fired. It is also well known that many luxury fashion houses earn most of their revenue though sales of items like perfume and accessories and not necessarily clothes. And now that Natalie Portman, who was already a well-liked and distinguished actress, is an academy award winner, Dior would of course not want to lose her as a public figure for their brand. From a strategic perspective, whatever genius, creativity, and success that Galliano had brought to the brand was made null by his words of hatred. Of course this situation is far more complicated than right or wrong, but in terms of brand reputation, this one act had to be acted upon quickly by LVMH to preserve their system of companies and brands and to make sure that the worldwide community knew they were not to be associated with Galliano's venomous words.

As we learned from Damien Newman's lecture last week in class, there is a huge system set in place to produce a successful product or service that most clients and customers don't even realize exists. Damien emphasized that it is important to remember what a company loves and what they care about. An article from The New York Times' T Magazine reported that Dior's president and chief executive officer, issued a brief statement saying,
"I condemn most firmly the statements made by John Galliano which are a totaly contradiction with the essential values that have always been defended by the House of Christian Dior."


No one would fault LVMH for letting one of the greatest fashion talents of the past two decades go if his values were no longer in accordance with the Dior brand. It was in fact reported that many customers were complaining about Galliano's behavior and the brand obviously needs its customers to thrive. What happened with Galliano and Dior could not have been planned for but LVMH acted with concern for the values and integrity of one of its most famous and public brands.